Handloom weavers and printers in India are artisans who create fabrics with a delicate
balance of technical expertise and human emotion. India is home to many handloom
traditions. These colourful, handwoven, and printed fabrics are not only an integral part of
the Indian heritage but have also contributed extensively to the lives of the people engaged
in their creation. Historically, these communities have dedicated themselves to weaving and
printing with their livelihoods intertwined in the very patterns they create. These
handcrafted textiles made by the artisans are disproportionately underrepresented on the
global stage. Unfortunately, their art is dying due to lack of incentives, support, and
encouragement owing to existing trends of fast fashion in global markets.
Gingerlblu closely works with these artisans and connects them with potential customers
globally, thus keeping their art alive. A cascade of returns follows in terms of better
education for their children, familial stability, local employment opportunities, and reduced
coercion to migrate to the city
Economically independent women-artisans have emboldened voices in decision-making of
the family and in the society. This translates into a spectrum of avenue benefits - education
for their children (especially the girl child), self-health/well-being, and agency to build a
security net for herself while supporting the family. Furthermore, this approach helps to
reduce the burden on the men from being the sole income generator for the family.
Our artisans, printers, and weavers primarily are an experienced team of multi-generational
weaving, hand printing, and assiduous textile experts with uniquely arsenals of talent. What
is missing is their outreach to a global customer base which can provide them with
consistent business which is where Gingerblu steps in.
Our design team closely works with the artisans by providing design assistance that aims to
keep the fashion forecast and global trends in mind. Integrating traditional design and
cultural heritage for our artisans to create beautiful fabrics with love so the result of the
product is a textile made in India for a global customer. The outcome - international quality
textiles with timely delivery. We generate selling opportunities and market connections in
India and abroad that would otherwise be inaccessible to these communities.